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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Search Results for: analytics
Your First Email Marketing Campaign Made Simple – 10 Basic Guidelines
There are still way too many of you out there. You know who you are. You read every day about how beneficial email marketing can be for you. You want to take advantage of it. However, you also read about …
Gain Valuable Insight With These 7 Google Analtyics Customer Advanced Segments
Advanced Customer Segmentation is one of the keys to turning a big pile of metrics data into insights from which you can take meaningful action. Here is a start into how to do it.
Is Your Website Mobile Friendly? Don’t Be So Sure!
I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.) Just last week I was in a meeting with a client and another vendor where the vendor asked if …
7 Takeaways From The Live Event 2013 You Can Implement Now
Last week, Which Test Won sponsored the inaugural The Live Event, in Austin. This was a wonderful event with more face-to-face time and hands-on assistance from industry experts than I have seen at any other event. We heard from experts …
Fine Tune Your Most Important Pages to Increase Your Web Site’s Conversions
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 3) A couple months ago, I began a three-part series on how you can achieve meaningful web site optimization even when your budget is limited. In …
Eliminate the Biggest Obstacles to Conversion with Usability Testing
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 2) Last month, I started a three-part series on how even a small company can undergo meaningful optimization on their web site while on a limited …
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance
Part 1 – Take Care of Your Metrics, and Your Metrics Will Take Care of You Everyone wants their web site to be a huge success. The next Amazon, Pinterest, Huffington Post, Mint.com. When I talk to people responsible for …
How To Succeed In Email Marketing: Demystifying Email Metrics
Understand the meaning of the most useful Email Marketing metrics, the nuances of how they are calculated, and how to use them to improve future campaigns.
Use Your Customer Site Search Data To Boost Revenues With These 5 Simple Techniques
We all want to learn more about what our customers are thinking, and analyzing the metrics around your Site Search tool is an easy and inexpensive way to get gold nuggets of customer insight.
