More about WSO

About Web Site Optimizers

Web Site Optimizers is a consulting firm working with organizations to maximize the bottom-line value of their web sites. We were founded in 2002 by Tom Bowen with the simple vision of helping firms leverage the Internet to achieve their marketing objectives. The Internet is one of your most valuable marketing tools, and we help you realize that value.

Since our very beginning, we have focused not on awards or glitz, but instead purely on results.
While we have won awards, and do have some clients with sites that truly dazzle the eye, we judge ourselves and hold ourselves accountable for improving the bottom-line objectives of each client's site.

Our clients turn to us for help with web site usability, converting more visitors to customers, improving effectiveness of email marketing campaigns, measuring the results of their implementations, and more.

We Don't Try To Do Everything
We do not offer solutions for traffic-generation initiatives such as Search Engine Optimization (SEO), Pay Per Click (PPC) programs, content marketing, or social marketing.

While many of these are often critical components of your marketing campaign, Web Site Optimizers' focus is on maximizing the value of the visitors on your site rather than in the acquisition of those visitors. However, we do maintain a strong level of expertise for such traffic-generation techniques, enabling us to work well with your vendors taking care of these programs.

Put our expertise to work for you! See more about our services or contact us to discuss the needs of your web site.