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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Search Results for: analytics
Get Started With Google Analytics Events Tracking
Events Tracking is very powerful and easy to set up in Google Analytics. In the first of our two-part series, we look at how to properly set it up and use it.
Analytics Focus: Exit Rate
The Exit Rate for a page is often confused with Bounce Rate. What is the difference and how should you be using Exit Rate? The answers are in this post.
Analytics Focus: “The Sexiest Metric Ever”
This post marks the first in a series of posts I’ll be doing in the coming months, focusing on one specific web metric and how you might want to use it. I think this series will be of a lot …
7 Steps to Turn Web Analytics Into Your Most Valuable Marketing Component
“The price of light is less than the cost of darkness.” — Arthur C. Nielsen Jr. Art Nielsen is one of the pioneers of market research, and he hit things right on the head when he said that, and it …
Ingenious or Crazy? Adjusting Your Bounce Rate
Marketers are increasingly “adjusting” their Bounce Rate in Google Analytics in an attempt to better reflect engagement on a page. It’s hip to do, but is it wise? See why I’m not sold on this.
How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
Do your customer testimonials look like they did back in 2002? Those won’t convince many people to convert! Learn how to make your testimonials credible, noticeable, and effective to build more trust for your website.
Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data
Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.
6 Reasons Why Star Wars Princess Leia Would Make A Great Conversion Optimizer
A good Conversion Optimization expert has to have a wide range of skills & abilities. We think Princess Leia of Star Wars fame has them in spades.
What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]
Many have shared subscription growth rates for opt-in popups, but few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.
