-
About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Category Archives: Conversion
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance
Part 1 – Take Care of Your Metrics, and Your Metrics Will Take Care of You Everyone wants their web site to be a huge success. The next Amazon, Pinterest, Huffington Post, Mint.com. When I talk to people responsible for …
Lessons from Scam Artists – Don’t Make These Simple Mistakes to Lose Trust With Shoppers
For an online store, Trust is a critical factor in its ability to convert visitors into buyers. While a brick & mortar store typically allows shoppers to pick up and inspect an item before they purchase, there’s no ability to …
Searching For Conversions – 10 Tips To Leverage Site Search To Increase Orders
Improve your online store’s internal site search function with these 10 tips that can help you improve your web site’s conversion rate.
10 Quick Hits From Conversion Conference That Should Boost Your Conversion Rates
There was a wealth of information distributed at Conversion Conference in Ft. Lauderdale, including some “quick hit” suggestions that should be no-brainers in improving almost all web sites.
Are You Losing Orders By Ignoring These 5 Areas Of Your Shipping Policy?
As the 2012 holiday season approaches (and as you know, it’s really already here), there is a lot of talk about the importance of offering free shipping during the holiday season and beyond. And I solidly agree with that. But …
6 Tactics for the Ecommerce Development Team to Implement for the Holiday Season
Earlier this month, I wrote about Marketing steps to take now to prepare your online store for the holidays. Today, I’m going further into that subject, but this time addressing the technical side of your site. But if you’re not …
12 Tips All Ecommerce Marketers Should Follow To Prepare For The Holiday Season
Ecommerce sales accounted for over $35 billion in 2011. All signs point to even bigger numbers in 2012. It’s a period of massive opportunity for even the smallest of online stores. Here are twelve steps to take to help ensure …
Don’t Slow Down Sales: Why Web Marketers Should Obsess Over Page Load Speed
The debate of “form vs. function” has raged throughout history (my wife and I argue about this all the time!). It’s always been something I’ve encountered in working on SEO projects with clients. Many recommended changes for improved SEO have …
Is Your Return Policy Killing Sales? 6 Ways To Stop The Bleeding
I was at a big box store not long ago looking to replace the phone at my home-office. I had had some trouble finding the exact set of features I wanted, but when I did and got to the checkout, …
