-
About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Category Archives: Conversion
How Much Is Too Much? Clean Up Your Landing Pages
So many landing pages suffer from Too Much/Too Many syndrome. Here’s how you can reduce the clutter on your pages, and increase conversions.
10 Conversion Tips From “The Live Event” by Which Test Won
I can’t believe it’s been a full week already since Which Test Won held their second annual The Live Event, a two day conference focusing mainly on A/B Testing, but also on other things dealing with improving conversions on your …
Five Star Post: 12 Tips for Gathering & Using Product Reviews to Increase Sales
If you’re running an online store these days, showing ratings & reviews of your products left by other customers has essentially become a requirement for keeping up. If you’re not carrying product reviews, you’re probably leaving money on the table. …
Don’t Overlook Product Category Pages! 14 Steps to More Online Sales
The Product Category Page is often the forgotten stepchild of many online stores. These 14 steps help you make it a contributing member of your online sales team.
Is Your Website Mobile Friendly? Don’t Be So Sure!
I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.) Just last week I was in a meeting with a client and another vendor where the vendor asked if …
Stop “Promo Code Search” Leaks Once and For All to Increase Conversions
Coupon Code boxes at checkout can hinder conversion rates as shoppers leave your site to find a discount code. We tried one method to prevent that and saw a double-digit increase in conversions.
7 Takeaways From The Live Event 2013 You Can Implement Now
Last week, Which Test Won sponsored the inaugural The Live Event, in Austin. This was a wonderful event with more face-to-face time and hands-on assistance from industry experts than I have seen at any other event. We heard from experts …
Fine Tune Your Most Important Pages to Increase Your Web Site’s Conversions
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 3) A couple months ago, I began a three-part series on how you can achieve meaningful web site optimization even when your budget is limited. In …
Eliminate the Biggest Obstacles to Conversion with Usability Testing
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 2) Last month, I started a three-part series on how even a small company can undergo meaningful optimization on their web site while on a limited …
