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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Category Archives: Conversion
The Evolution of Mobile Ecommerce Conversion Optimization
Responsive Design alone is not enough to improve mobile conversion rates. Now, wise marketers follow an evolution to increase mobile conversions. Here are the three stages of Mobile Ecommerce Conversion Optimization.
The Ultimate Guide To Designing Your Cart Recovery Email
The right way and the wrong way, with examples for 7 different components of your cart abandonment email that will help you recapture more of those lost orders.
How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality!
Shrink the file size of your images by over half and end up with as high a quality picture on your page? It can be done, and I’ll show you how!
How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions
Do your customer testimonials look like they did back in 2002? Those won’t convince many people to convert! Learn how to make your testimonials credible, noticeable, and effective to build more trust for your website.
Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data
Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.
Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users
With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.
6 Reasons Why Star Wars Princess Leia Would Make A Great Conversion Optimizer
A good Conversion Optimization expert has to have a wide range of skills & abilities. We think Princess Leia of Star Wars fame has them in spades.
What’s The Conversion Rate For Your Opt-In Popup Box? Our Client Has Allowed Us To Share Theirs [Case Study]
Many have shared subscription growth rates for opt-in popups, but few actually share a conversion rate for the popup itself. These are the results of tests for one of our clients.
Speed Up Your Website: 8 Easy Places To Look To Reduce Page Load Times
You don’t have to be a techie to speed up your website. Here are some quick-hit areas to look for things slowing down your site that anyone can understand and get fixed.
