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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Category Archives: Analytics
Use Your Customer Site Search Data To Boost Revenues With These 5 Simple Techniques
We all want to learn more about what our customers are thinking, and analyzing the metrics around your Site Search tool is an easy and inexpensive way to get gold nuggets of customer insight.
Analytics Focus: “The Sexiest Metric Ever”
This post marks the first in a series of posts I’ll be doing in the coming months, focusing on one specific web metric and how you might want to use it. I think this series will be of a lot …
Don’t Slow Down Sales: Why Web Marketers Should Obsess Over Page Load Speed
The debate of “form vs. function” has raged throughout history (my wife and I argue about this all the time!). It’s always been something I’ve encountered in working on SEO projects with clients. Many recommended changes for improved SEO have …
Calling All Orders: Are You Able to Measure Phoned-In Conversions from Your Site?
Of course you know by now that if you are not measuring and tracking key metrics for your web site, every marketing dollar you spend on it is poorly spent. And even if you’re doing just the bare-bones level of …
7 Steps to Turn Web Analytics Into Your Most Valuable Marketing Component
“The price of light is less than the cost of darkness.” — Arthur C. Nielsen Jr. Art Nielsen is one of the pioneers of market research, and he hit things right on the head when he said that, and it …
