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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Category Archives: Analytics
Ingenious or Crazy? Adjusting Your Bounce Rate
Marketers are increasingly “adjusting” their Bounce Rate in Google Analytics in an attempt to better reflect engagement on a page. It’s hip to do, but is it wise? See why I’m not sold on this.
How You Benchmark And Why That’s Wrong
Almost everyone looks at their metrics & compares to industry benchmarks. But here’s why that’s a waste of time.
How To Use Google Analytics Calculated Metrics (And Get More Insight)
New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.
Is Referral Spam Is Hurting Your Web Analytics? Here’s How To Fight It
There has been a sharp rise in “fake” visits showing up in Google Analytics from Referral Spammers and Ghost Referrers. These two simple GA filters can keep it out!
Peek Inside Your Visitors’ Minds: 4 Enlightening Ways To Use Site Search Data
After setting up Site Search Tracking in your analytics tool, here are several techniques you can use to increase conversions on your site using the information it provides.
Fine-Tuning Your Google Universal Analytics Implementation
Whether you’ve already upgraded to Universal Analytics or are just preparing to, this guide will help you fine-tune the additional features available in UA.
This Should Be Your Site’s Top New Year’s Resolution
Resolve now to take a look at your site’s analytics and set yourself up for a successful 2015. Here’s how.
Google Universal Analytics Upgrade Tutorial
It seems like a complicated project, but it’s typically not. Here’s your quick and easy tutorial for upgrading your site to Google’s new Universal Analytics.
Why You Should Upgrade To Universal Analytics Now
Soon you will be required to abandon “classic” Google Analytics and upgrade to Universal. Get ahead of the game and take advantage of the enhancement Universal Analytics offers.
