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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Author Archives: Tom Bowen
How To Avoid Multiple Clicks of Your Order Submit Button
If your web site includes an online store, there’s a good chance that on more than one occasion, you’ve found that a customer has accidentally submitted one order more than once, causing multiple charges to their credit card, and possibly …
Is Your Return Policy Killing Sales? 6 Ways To Stop The Bleeding
I was at a big box store not long ago looking to replace the phone at my home-office. I had had some trouble finding the exact set of features I wanted, but when I did and got to the checkout, …
The Online Payment Process Decision: What Every Online Marketer Should Know
For many smaller organizations looking to start accepting credit cards online, the question quickly arises as to which provider to use to accept those payments. And actually, what type of provider is the question really being asked first. Depending on …
How A Usability Study Increased Sales By 31% For One Loose Gemstone Wholesaler
We happen to have several jeweler and loose gemstone clients, and were recommended by one of our clients to a wholesaler of loose diamonds. Historically, most of their sales had come from posting their inventory on a couple of the …
Sealing the Deal: 12 Steps to Reducing Shopping Cart Abandonment
It’s perhaps the metric with the most daunting-sounding numbers: Shopping Cart Abandonment. Most studies estimate the average site to see abandonment rates of 70%-75% or even higher. If your site’s shopping cart abandonment is in this range—there is probably some …
10 Critical Uses of Google Webmaster Tools for Marketing Professionals
For those of you out there who are on the Marketing side of your organization, this entry is for you. And I know what you’re thinking: “Webmaster Tools? That’s something the actual developers need. I just need the Analytics.” And …
Calling All Orders: Are You Able to Measure Phoned-In Conversions from Your Site?
Of course you know by now that if you are not measuring and tracking key metrics for your web site, every marketing dollar you spend on it is poorly spent. And even if you’re doing just the bare-bones level of …
How We Increased One Client’s Conversion Rate by 130% With A Best Practices Usability Review
I always think that a complete Usability Study is the best way to improve the overall conversion rate of your web site. But sometimes we come across a client who just can’t afford such a study. That doesn’t mean that …
Boost Your Repeat Orders With Solid Order Confirmation Emails
One of my best friends is a home builder, and it seems like any time we pass a home being built, he quickly tells me five things he sees that are being done wrong. I suppose it is the same …
