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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Author Archives: Tom Bowen
Are You Losing Orders By Ignoring These 5 Areas Of Your Shipping Policy?
As the 2012 holiday season approaches (and as you know, it’s really already here), there is a lot of talk about the importance of offering free shipping during the holiday season and beyond. And I solidly agree with that. But …
8 Tips To Improve Your Email Marketing Open Rate
Opt-In email marketing remains one of the most valuable tactics to drive conversions on your web site. Monetate recently reported that for the 4th quarter of 2011, conversion rate for traffic coming from email was 4.21% vs. 2.96% from search. …
6 Tactics for the Ecommerce Development Team to Implement for the Holiday Season
Earlier this month, I wrote about Marketing steps to take now to prepare your online store for the holidays. Today, I’m going further into that subject, but this time addressing the technical side of your site. But if you’re not …
12 Tips All Ecommerce Marketers Should Follow To Prepare For The Holiday Season
Ecommerce sales accounted for over $35 billion in 2011. All signs point to even bigger numbers in 2012. It’s a period of massive opportunity for even the smallest of online stores. Here are twelve steps to take to help ensure …
How To Add A Store Locator That Saves Your Site Money
Now days, more and more web sites are including Store Locators to aid their site visitors to find the closest location. Retail chains want to make it easy for customers to find and shop at their stores. Manufacturers & wholesalers …
Facebook Ads vs. Google AdWords: Where Should You Be Advertising?
We’re talking online advertising today, and historically, that conversation has always started with pay per click (PPC) ads, and the dominant player in that game: Google AdWords. However, with nearly a billion users, Facebook has emerged as a viable alternative …
What All Marketers Must Consider When Planning For Mobile Visitors
We all know it and read about it every day: the use of mobile devices to surf the web is growing at a frantic rate. Last year, there were more smart phones & tablets purchased than laptops & desk top …
How To Drive More Customers To Convert With Google Maps
Google brings many resources to web sites for little or no cost, and one of these is Google Maps. In the “old days”, many web sites would have a static image of a map to help customers know how to …
Don’t Slow Down Sales: Why Web Marketers Should Obsess Over Page Load Speed
The debate of “form vs. function” has raged throughout history (my wife and I argue about this all the time!). It’s always been something I’ve encountered in working on SEO projects with clients. Many recommended changes for improved SEO have …
