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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Author Archives: Tom Bowen
Lessons from Scam Artists – Don’t Make These Simple Mistakes to Lose Trust With Shoppers
For an online store, Trust is a critical factor in its ability to convert visitors into buyers. While a brick & mortar store typically allows shoppers to pick up and inspect an item before they purchase, there’s no ability to …
Oops! 10 User Survey Design Mistakes & How To Avoid Them
Don’t waste your time and money implementing a user survey that won’t get you much useful information. Avoid these common mistakes to get higher response rates with more thoughtful answers so you have the information you want.
Searching For Conversions – 10 Tips To Leverage Site Search To Increase Orders
Improve your online store’s internal site search function with these 10 tips that can help you improve your web site’s conversion rate.
How To Succeed In Email Marketing: Demystifying Email Metrics
Understand the meaning of the most useful Email Marketing metrics, the nuances of how they are calculated, and how to use them to improve future campaigns.
Stripe.com Offers the Best of Both Worlds in Accepting Online Payments
Combining the control and usability of a Merchant Account solution with the lower costs of a solution such as PayPal, Stripe.com is a welcome addition to the array of online payment provider choices. Read about our experiences with it.
Use Your Customer Site Search Data To Boost Revenues With These 5 Simple Techniques
We all want to learn more about what our customers are thinking, and analyzing the metrics around your Site Search tool is an easy and inexpensive way to get gold nuggets of customer insight.
Avoid These Shipping Cost Usability Mistakes That Even The Big Ecommerce Sites Make
We usually think that the largest online e-tailers have the resources to make their sites the easiest to use, but my recent experience in trying to purchase a gift with three of them proved that to be wrong.
10 Quick Hits From Conversion Conference That Should Boost Your Conversion Rates
There was a wealth of information distributed at Conversion Conference in Ft. Lauderdale, including some “quick hit” suggestions that should be no-brainers in improving almost all web sites.
Analytics Focus: “The Sexiest Metric Ever”
This post marks the first in a series of posts I’ll be doing in the coming months, focusing on one specific web metric and how you might want to use it. I think this series will be of a lot …
