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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Author Archives: Tom Bowen
Don’t Overlook Product Category Pages! 14 Steps to More Online Sales
The Product Category Page is often the forgotten stepchild of many online stores. These 14 steps help you make it a contributing member of your online sales team.
Gain Valuable Insight With These 7 Google Analtyics Customer Advanced Segments
Advanced Customer Segmentation is one of the keys to turning a big pile of metrics data into insights from which you can take meaningful action. Here is a start into how to do it.
Is Your Website Mobile Friendly? Don’t Be So Sure!
I get a lot of questions and inquiries these days as to whether someone’s website is “mobile-friendly” (or “mobile-ready”, “mobile-optimized”, etc.) Just last week I was in a meeting with a client and another vendor where the vendor asked if …
Stop “Promo Code Search” Leaks Once and For All to Increase Conversions
Coupon Code boxes at checkout can hinder conversion rates as shoppers leave your site to find a discount code. We tried one method to prevent that and saw a double-digit increase in conversions.
7 Takeaways From The Live Event 2013 You Can Implement Now
Last week, Which Test Won sponsored the inaugural The Live Event, in Austin. This was a wonderful event with more face-to-face time and hands-on assistance from industry experts than I have seen at any other event. We heard from experts …
Fine Tune Your Most Important Pages to Increase Your Web Site’s Conversions
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 3) A couple months ago, I began a three-part series on how you can achieve meaningful web site optimization even when your budget is limited. In …
Eliminate the Biggest Obstacles to Conversion with Usability Testing
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance (Part 2) Last month, I started a three-part series on how even a small company can undergo meaningful optimization on their web site while on a limited …
From Rags To Riches – The Pauper’s Guide to Optimizing Your Site’s Performance
Part 1 – Take Care of Your Metrics, and Your Metrics Will Take Care of You Everyone wants their web site to be a huge success. The next Amazon, Pinterest, Huffington Post, Mint.com. When I talk to people responsible for …
Analytics Focus: Exit Rate
The Exit Rate for a page is often confused with Bounce Rate. What is the difference and how should you be using Exit Rate? The answers are in this post.
