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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Author Archives: Tom Bowen
Email Marketing Best Practices – Who Does It Well? Who Does It Not-So-Well?
For almost every client I’ve ever worked with, Email Marketing has been one of the top, generally the very top, performer of any online marketing effort undertaken. But because of this, too many people simply take a “Send it and …
Why Is Campaign Tagging Your Analytics Program’s Best Friend?
Implement Campaign Tagging in your external links to improve the accuracy and usefulness of your analytics.
10 Tips to Make Your Email Sign-Up Process As Effective As Possible
When building your email opt-in list, you want the sign-up process to be as easy as possible on your customers. Here are examples of how online leaders do this well, or poorly.
How Not to Revamp Standard Ordering Processes – A Case Study
When it comes to usability and how sites convert visitors into sales, we can often learn a lot from what other large, seemingly successful organizations are doing on their websites. In fact, it is surprising how often we can learn …
Your First Email Marketing Campaign Made Simple – 10 Basic Guidelines
There are still way too many of you out there. You know who you are. You read every day about how beneficial email marketing can be for you. You want to take advantage of it. However, you also read about …
Improve Conversions By Upgrading Your Forms to HTML5
Changing out some simple attributes in your forms can take advantages of HTML5 features to make your site easier to use—especially for mobile users!
8 Fabulous Uses of Google Analytics Events Tracking To Better Understand Your Customers
Going beyond simply tracking downloads of PDFs, here are eight excellent ideas for how to use Events Tracking from Google Analytics to give you better insight into your customers and what they are doing on your website.
Get Started With Google Analytics Events Tracking
Events Tracking is very powerful and easy to set up in Google Analytics. In the first of our two-part series, we look at how to properly set it up and use it.
Five Star Post: 12 Tips for Gathering & Using Product Reviews to Increase Sales
If you’re running an online store these days, showing ratings & reviews of your products left by other customers has essentially become a requirement for keeping up. If you’re not carrying product reviews, you’re probably leaving money on the table. …
