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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Author Archives: Tom Bowen
Peek Inside Your Visitors’ Minds: 4 Enlightening Ways To Use Site Search Data
After setting up Site Search Tracking in your analytics tool, here are several techniques you can use to increase conversions on your site using the information it provides.
Ecommerce Product Page Optimization – An Example
How we gained one customer $1.2 million annually by changing the layout of their Product Detail page.
Why Blogging Regularly Will Increase Conversions
Most growing businesses think they don’t have time to blog. But the fact is, a blog will increase your conversions, so you really don’t have time NOT to blog.
Fine-Tuning Your Google Universal Analytics Implementation
Whether you’ve already upgraded to Universal Analytics or are just preparing to, this guide will help you fine-tune the additional features available in UA.
Follow These 12 Women For Great Conversion Optimization Expertise
CRO is not just a man’s game. Start reading what these women have to say and you’ll become a Conversion Rate expert in no time.
This Should Be Your Site’s Top New Year’s Resolution
Resolve now to take a look at your site’s analytics and set yourself up for a successful 2015. Here’s how.
4 Methods to Utilize Social Proof to Build Trust on Your Website
Fill your visitors with confidence in your site by using the 4 methods to build trust with Social Proof.
Google Universal Analytics Upgrade Tutorial
It seems like a complicated project, but it’s typically not. Here’s your quick and easy tutorial for upgrading your site to Google’s new Universal Analytics.
Why You Should Upgrade To Universal Analytics Now
Soon you will be required to abandon “classic” Google Analytics and upgrade to Universal. Get ahead of the game and take advantage of the enhancement Universal Analytics offers.
