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About Tom Bowen
Founder, Web Site Optimizers
Passionate about Usability & Conversions
Search Results for: analytics
How To Use Google Analytics Calculated Metrics (And Get More Insight)
New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.
Is Referral Spam Is Hurting Your Web Analytics? Here’s How To Fight It
There has been a sharp rise in “fake” visits showing up in Google Analytics from Referral Spammers and Ghost Referrers. These two simple GA filters can keep it out!
Fine-Tuning Your Google Universal Analytics Implementation
Whether you’ve already upgraded to Universal Analytics or are just preparing to, this guide will help you fine-tune the additional features available in UA.
Google Universal Analytics Upgrade Tutorial
It seems like a complicated project, but it’s typically not. Here’s your quick and easy tutorial for upgrading your site to Google’s new Universal Analytics.
Why You Should Upgrade To Universal Analytics Now
Soon you will be required to abandon “classic” Google Analytics and upgrade to Universal. Get ahead of the game and take advantage of the enhancement Universal Analytics offers.
Google Analytics Bot & Spider Filtering – Should You Enable This Filter?
Just at the end of July, Google Analytics added a new feature to help improve the overall accuracy of your analytics – “Bot Filtering”. This was announced on July 30, with the promise to have it completely rolled out by …
Don’t Make These 9 Mistakes In Your Google Analytics Implementation
These are the Google Analytics issues we see most often when performing an Analytics Audit for customers.
Why Is Campaign Tagging Your Analytics Program’s Best Friend?
Implement Campaign Tagging in your external links to improve the accuracy and usefulness of your analytics.
8 Fabulous Uses of Google Analytics Events Tracking To Better Understand Your Customers
Going beyond simply tracking downloads of PDFs, here are eight excellent ideas for how to use Events Tracking from Google Analytics to give you better insight into your customers and what they are doing on your website.
